Flora - TVC
TV commercial for the biggest Croatian plant reseller. Sexy, mysterious, and intriguing look at orchids.
Our idea here was to bring the spirit of jungle and morning fog to Flora shop in Resnik, Zagreb. In preparing for the shoot we learned incredible information on orchids, and were surprised by the diversity and beauty of flowers. We tried to communicate the seductiveness, tenderness and hidden nature of orchids. To achieve that effect, we designed our own 360 rig, used an old warm backlight, a lot of smoke, and a few dew drops from our spray can.
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